How To Improve TripAdvisor Reviews and Increase Revenue

Spanning several million destinations, TripAdvisor has over
five hundred hotels and restaurants. Each month, over 390 million people
directly book hotels through TripAdvisor. With a fast and effortless way of
leaving ratings and reviews given to consumers, TripAdvisor ratings have the
power to either greatly enhance or irreparable damage a hotels reputation. When
a hotel has higher scores and better reviews, guests are more likely to book a
reservation. TripAdvisor gives hotels a chance to build their reputation,
however a negative online reputation can greatly impact bookings.

A hotels RevPAR
increases by 1.4 percent for each point it’s ratings are improved. Each rating a
hotel receives on TripAdvisor has a direct impact on its revenue. Additionally,
a hotel can increase its prices by up to eleven percent without effecting
bookings for each point its reputation improves on a five-point scale.

Ways to Ensure Positive Reviews

A visitor’s review starts the moment they walk into a hotel
and doesn’t end until after check-out. It’s important to field queries and
concerns as soon as possible, although a hotels character is demonstrated by
each chosen word. A frequent guest should have their expectations exceeded each
time they visit the establishment, and this can be done by having their
preferences stored. Reviews and ratings can also be improved by the simple act
of providing props for photos or recommending the best spots for photos to be

Be Eager, But Not Too Eager

Responding to TripAdvisor reviews is a crucial step in
improving a hotels rating, but only to a certain extent. A study done by
Cornell University’s School of Hotel Administration shows that a hotels revenue
increases when management responds to online reviews. It’s also proven that
returns decrease after a forty percent response rate. Additionally, going
beyond forty percent may also have a negative impact on a hotels reputation. Remember
to make most responses constructive to negative reviews rather than responding
to the positive.

Encourage Guests to Leave Reviews on

Asking visitors to post a review or leave a rating is
possibly one of the easiest ways to gain reviews, although it’s important not
to be too pushy. Consider having a tent card in the guest rooms or dining areas
where they are easily accessible. Studies done by Cornell University’s School
of Hotel Administration also found that hotels with more positive reviews do
better regarding pricing, occupancy, and revenue. Positive reviews are key when
it comes to increasing bookings and revenue. Nearly forty-nine percent of all
travelers won’t book reservations at a hotel that doesn’t have any online
reviews or ratings.

Consider Hotels4Humanity

The most common complaints left by visitors on TripAdvisor
are due to bad lighting, poor accommodations, or cleanliness. Each of these
issues have a simple solution, and most needs of hotel developers can be met
with Hotels4Humanity. With a wide variety of light fixtures, furniture, and
accessories, most of Hotels4Humanity’s products come either standard or
customized. Don’t forget that clean rooms are key to a successful hotel and
positive online reviews as guests will post pictures of anything they find to
be unsatisfactory during their stay. Make sure to ensure that the voice of each
guest is well heard.

Visit Hotels4Humanity
to view all our hotel related products.


14 thoughts on “How To Improve TripAdvisor Reviews and Increase Revenue

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